Lessons of Amul in Overcoming Business Management and Marketing Challenges by Mr R. S. Sodhi, M.D., GCMMF

Nov21, 2013

Corporate guest lecture series is one of the integral components of SPM pedagogy. The students were enlightened on “Lessons of Amul in Overcoming Business Management and Marketing Challenges” delivered on 20^th November, 2013 by Mr. R.S. Sodhi, Managing Director at Gujarat Cooperative Milk Marketing Federation (GCMMF). It was an interactive session which highlighted the current  industry scenario in the milk manufacturing and distribution industry with a special focus on Amul’s business model. The statistical facts of the company in terms of its supplier base as well as customer base were also discussed. He also talked about the core philosophy of Amul which is both Value for Money and Value for Many. An insight was given about the social impact that Amul as a company have made in the Indian society like empowerment of women, generating employment and maintaining the urban-rural balance. He also talked about various challenges and repercussions that a business like Amul faces given the existing small district level competitors in the country. The session ended with intellectual questions from a highly talented pool of SPMites.